About

I am a science Graduate having completed my Post Graduate Diploma In Business Management from Institute of Rural Management, Jaipur Rajasthan (NAAC Accredited A+) with Specialization In Marketing in August 2001 .
A passionate marketing academician and seasoned industry professional, I bring over 20 years of diverse experience spanning academia and corporate sectors. For the past three and half years, I have been serving as Assistant Professor (Marketing) at Netaji Subhas University,  Jamshedpur, contributing to academic excellence through interactive teaching, curriculum development, and student mentoring.

My academic journey is currently furthered by pursuing a PhD in Marketing , focusing on AI-driven consumer behaviour and Retail 4.0.
Prior to transitioning into academics, I amassed 15+ years of experience in sales and marketing with reputed organizations such as Wockhardt, Baxter India, ICICI Bank, and Mahindra Finance, where I held leadership roles across domains like healthcare marketing, financial services, agri-business, and strategic brand development.

I have participated and presented my research papers in many Conferences, organized by leading Educational institutions including XLRI, IIM etc. My two papers have been published in peer-reviewed Journal as on date.

My areas of expertise include Marketing Management, Consumer Behaviour, Retail Management ,Sales & Distribution Management, Brand Management, and Rural Marketing. With strong communication skills, a research-oriented mind-set, and a student-centric approach, I am committed to fostering innovation and analytical thinking in marketing education.